R

The GA4 data map

How to build an interactive GA4 BigQuery data schema

What and why? One of the great features of Google Analytics 4 (GA4) is the ability to pass data into…
The GA4 data map

GA4 BigQuery export schema

I've always found the GA360 interactive schema from E-Nor (now Merkle - Cardinal Path) by Justin Marciszewski to be a…

R For Analytics: A Beginner's Guide, Part 4

IMPORTANT: THE PACKAGE HAS BEEN UPDATED BUT ADAM HASN'T HAD TIME TO UPDATE THIS YET! PROCEED AT YOUR PERIL! First,…

R For Analytics: A Beginner’s Guide, Part 3

IMPORTANT: THE PACKAGE HAS BEEN UPDATED BUT ADAM HASN'T HAD TIME TO UPDATE THIS YET! PROCEED AT YOUR PERIL! Last…

R For Analytics: A Beginner's Guide, Part 2

IMPORTANT: THE PACKAGE HAS BEEN UPDATED BUT ADAM HASN'T HAD TIME TO UPDATE THIS YET! PROCEED AT YOUR PERIL! Last…

R For Analytics: A Beginner's Guide, Part 1

Two years ago, or thereabouts: I was introduced in my statistics lectures to a programming language and software environment called…