{
  "schema_version": "1.0",
  "name": "Measurelab",
  "description": "Analytics consulting, data platform engineering and AI agent governance. Google Cloud Partner.",
  "url": "https://www.measurelab.co.uk",
  "logo": "https://www.measurelab.co.uk/images/measurelab-logo.svg",
  "contact": {
    "email": "hello@measurelab.co.uk",
    "discovery_url": "https://www.measurelab.co.uk/contact/discovery/"
  },
  "llms_txt": "https://www.measurelab.co.uk/llms.txt",
  "services": [
    {
      "name": "Tracking solutions",
      "description": "GA4 implementation, server-side GTM, consent management and measurement planning.",
      "url": "https://www.measurelab.co.uk/solutions/analytics-implementation/",
      "capabilities": [
        "GA4 implementation and audit",
        "Server-side GTM migration (UPDATE framework)",
        "Consent Mode v2 configuration",
        "Measurement planning and data layer design"
      ]
    },
    {
      "name": "Intelligence platforms",
      "description": "BigQuery data warehouses with governed Dataform transformations, semantic layers and data enrichment.",
      "url": "https://www.measurelab.co.uk/solutions/intelligence-platforms/",
      "capabilities": [
        "BigQuery data warehouse builds",
        "Dataform transformation pipelines",
        "Semantic layer with governed metric definitions",
        "Data enrichment: CRM, call-centre, ad platform and third-party data",
        "Identity resolution and single customer view"
      ]
    },
    {
      "name": "Data products",
      "description": "Dashboards, conversational AI agents, predictive models and automated activations built on governed data.",
      "url": "https://www.measurelab.co.uk/solutions/data-products/",
      "capabilities": [
        "Looker Studio and Tableau dashboards",
        "Conversational AI agents with SEAM governance",
        "Predictive models: forecasting, propensity, anomaly detection",
        "Automated audience activation and reverse ETL"
      ]
    },
    {
      "name": "Managed services",
      "description": "Ongoing monitoring, maintenance and evolution of analytics infrastructure with SLA-backed support.",
      "url": "https://www.measurelab.co.uk/solutions/managed-analytics/",
      "capabilities": [
        "Tracking health monitoring",
        "Pipeline observability and anomaly detection",
        "Agent governance with output validation",
        "Platform evolution as business needs change"
      ]
    }
  ],
  "products": [
    {
      "name": "SEAM",
      "description": "Semantic Engine for Agent Mediation. Governance layer for AI agents — consistent metric definitions, tool call proxying via MCP, and full audit trails.",
      "url": "https://measurelab.ai/seam/",
      "llms_txt": "https://measurelab.ai/llms.txt",
      "status": "partner_programme",
      "protocol": "MCP"
    }
  ],
  "technology": [
    "Google Cloud Platform",
    "BigQuery",
    "Dataform",
    "Vertex AI",
    "Google Analytics 4",
    "Google Tag Manager",
    "Server-side GTM",
    "Looker Studio",
    "Model Context Protocol (MCP)",
    "Agent Development Kit"
  ],
  "certifications": [
    "Google Cloud Partner — Analytics Specialisation",
    "Google Marketing Platform Partner"
  ],
  "training": {
    "url": "https://www.measurelab.co.uk/training/",
    "courses": ["GA4", "GTM", "Looker Studio"],
    "certification": "CPD certified"
  },
  "content": {
    "blog": "https://www.measurelab.co.uk/insights/blog/",
    "podcast": "https://www.measurelab.co.uk/insights/podcast/",
    "video": "https://www.measurelab.co.uk/insights/video/",
    "case_studies": "https://www.measurelab.co.uk/insights/success-stories/"
  }
}