General
Customer Data Platforms (CDPs)
Our take on CDPs We’ve been around long enough to have seen the bandwagon-jumping that inevitably happens with any new…
Grand Designs: "The Warehouse to CDP conversion"
Opening scene: A large meeting room at BigCorp. A systems architecture diagram with lots of boxes and arrows flowing from…
Measurelab and AI: welcome to the augmented era
The time traveller’s blight Have you experienced Chrononaut Syndrome? It happens when you venture down the generative AI rabbit hole.…
The Measure Pod: 2 years of podcasting
If you also work in an industry like analytics, there's generally very few people who you can really talk to…
2022: Measurelab’s year in review
A big focus for us this year has been growing our team. We have even bigger plans for 2023 but…
MeasureCamp London 2022: our best bits
In May 2022, it was the 10th anniversary of MeasureCamp London and a few of us Measurelabbers headed out for…
Measuring offline marketing efforts with Google Analytics
It's relatively easy to track online marketing campaigns, but what about offline marketing channels like TV and radio, print and…
brightonSEO and MeasureFest April 2022: our favourite talks
In April 2022, a few Measurelabbers got together for three days to attend brightonSEO and MeasureFest (an analytics-themed fringe event).…
Running Adobe Analytics and Google Analytics in parallel
A frequently asked question when it comes to Adobe Analytics and Google Analytics is, why would you run the two…
Google Analytics limitations: where GA falls short
When is Google Analytics not the answer? And just to clarify, when we refer to GA, we mean Universal Analytics.…