Tracking Optimizely Experiments in Universal Analytics with Google Tag Manager (A Better Way!)

If you’re looking to integrate your Optimizely (experiment and variation) data with Google’s Universal Analytics using Google Tag Manager, you will quickly realise that the official documentation [...]

Workspaces in Google Tag Manager

Exciting news in the world of analytics! Recently, Google has launched a new feature called Workspaces for both GTM and GTM 360 users. The goal of this new feature is to solve workflow challenges [...]

Learn With Measurelab beta launch!

Measurelab already offers some of the best in-person training around, with monthly courses on Google Tag Manager and Google Analytics in London and custom in-house training available on request, [...]

At Last… Google Analytics 360 Suite

So it’s finally happened, Google have brought their enterprise-level analytics offerings together in one neat package: the Google Analytics 360 Suite! What they have done is re-branded [...]

We are Google Tag Manager Certified!

We are proud to announce that, following a rigorous testing process, Google have approved Measurelab to be certified partners for Google Tag Manager – re-affirming our position as one of [...]

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