Measured opinions

The latest news and unfiltered views on the world of data, analytics and optimisation.

Universal Analytics is out of Beta...BrightonSEO talk (coming up)

In line with the announcement on Wednesday that Universal Analytics is coming out of Beta, I changed my upcoming talk…

Import your Cost Data to GA with our new (Free!) Uploader

Please note that this app is no longer relevant as Google have provided their own cost uploader tool! GA has…

#brightonanalytics

We're kicking off #brightonanalytics again - Thurs 3rd April from 6.30pm in the Evening Star. Pass it on all you…

Creating an effective Measurement Plan

When helping clients with their analytics implementations, we often run Measurement Planning workshops - bringing together stakeholders to better understand…

Google Tag Manager auto-event tracking - useful Tags, Macros and Rules for Google Analytics events

The recent introduction of auto-event tracking for Google Tag Manager was a welcome piece of news for many of us keen to…

Analytics planning is at the heart of a truly measurable digital strategy

Google Analytics is free and that’s a wonderful thing. But it does mean people can often undervalue the reports and…

Cart Abandonment Segments - GA Screencast

The new segment builder in GA (available to all users now!) offers one major improvement to the previous Advanced Segments…

Google Tag Manager: How to migrate your jQuery-based event listeners into GTM Auto-Event Listeners

Tag Containers are great. In a former life I was developer and I can really appreciate how much help they…

GA steams ahead with further updates at the #GASummit 2013

The theme of this years summit is a focus on helping customers in three areas: Access, Empower, Act. The slide…

Enter The Random Forest

Subscribe to our monthly-ish newsletter for the latest musings and more from across the industry.