# Measurelab — Trusted data, intelligent decisions

> Measurelab is a Google Cloud Partner specialising in analytics consulting, data platform engineering and AI agent development. We help organisations build governed intelligence platforms on BigQuery that power dashboards, predictive models and conversational AI agents.

## What we do

Measurelab operates across four solution areas:

### Tracking solutions
Analytics implementation, server-side GTM, consent management and measurement planning. We use our proprietary UPDATE framework for sGTM migrations.
- [Tracking solutions](https://www.measurelab.co.uk/solutions/analytics-implementation/)

### Intelligence platforms
BigQuery data warehouses with Dataform transformations, semantic layers and governed metric definitions. We unify marketing, product, customer and operational data into a single platform you own.
- [Intelligence platforms](https://www.measurelab.co.uk/solutions/intelligence-platforms/)

### Data products
Looker Studio dashboards, conversational AI agents, predictive models (forecasting, propensity, anomaly detection) and automated activations. All built on governed data.
- [Data products](https://www.measurelab.co.uk/solutions/data-products/)

### Managed services
Ongoing monitoring, maintenance and evolution of analytics infrastructure. SLA-backed support with named teams.
- [Managed services](https://www.measurelab.co.uk/solutions/managed-analytics/)

## SEAM — Semantic Engine for Agent Mediation

We built SEAM to govern AI agents at the data layer. It sits between agents and the data sources they query, ensuring every answer is consistent, auditable and governed. YAML-based definitions, tool call proxying via MCP, and complete audit trails. No replatforming required.
- [SEAM product page](https://measurelab.ai/seam/)
- [SEAM llms.txt](https://measurelab.ai/llms.txt)

## Key capabilities

- GA4 implementation and audit
- Server-side GTM (sGTM) with the UPDATE migration framework
- Consent Mode v2 configuration
- BigQuery and Dataform data platform builds
- Semantic layer design and governance
- Conversational AI agents with SEAM governance
- Predictive models: forecasting, propensity, anomaly detection (BigQuery ML)
- Dashboard development (Looker Studio, Tableau, Evidence)
- Data enrichment: CRM, call-centre, ad platform and third-party data integration
- Reverse ETL and audience activation

## Technology stack

- Google Cloud Platform (BigQuery, Dataform, Vertex AI, Cloud Run, Cloud Functions)
- Google Analytics 4 (GA4)
- Google Tag Manager (client-side and server-side)
- Looker Studio, Tableau, Evidence, Rill
- Agent Development Kit, Model Context Protocol (MCP)
- SEAM (proprietary governance layer)

## Selected client work

- **Google Store**: Product launch forecasting engine in BigQuery (EMEA/APAC)
- **BFI**: Subscription funnel optimisation — conversion +12%, churn -8%
- **Sanderson Design Group**: GenAI agent querying BigQuery in natural language, call volumes -20%
- **University of Exeter**: Full-funnel ad-to-enrolment attribution platform
- **Springer Nature**: Siloed data unified, revenue reconciliation within 2%
- **EDF Energy**: BigQuery ML anomaly detection, 250GB/day waste eliminated
- **Unily**: Server-side GTM recovered 70% of lost session data
- **Eaglemoss**: 11 data sources unified, 20+ analyst hours saved per week
- **Charles Stanley**: CRM + web analytics unified in BigQuery, single customer view
- **Monzo**: Self-serve analytics enablement for 3,800 employees

## Training

CPD-certified courses in GA4, GTM and Looker Studio.
- [Training](https://www.measurelab.co.uk/training/)

## Content

- [Blog — Measured Opinions](https://www.measurelab.co.uk/insights/blog/)
- [Podcast — The Measure Pod](https://www.measurelab.co.uk/insights/podcast/)
- [Video](https://www.measurelab.co.uk/insights/video/)
- [Success stories](https://www.measurelab.co.uk/insights/success-stories/)

## Contact

- Website: https://www.measurelab.co.uk
- Email: hello@measurelab.co.uk
- LinkedIn: https://www.linkedin.com/company/measurelab
- Discovery call: https://www.measurelab.co.uk/contact/discovery/