# 30 sleeps ’til Christmas: our reflections on 2020

> Read Measurelab’s festive reflections: remote work, team growth, and 2020 highlights. Discover how we adapted this year. Merry Christmas!

Source: https://www.measurelab.co.uk/insights/blog/30-sleeps-til-christmas/  
Author: Mark Rochefort  
Published: 2020-11-25  
Updated: 2026-10-12

### Reflecting on a challenging year

What a year. I don't think I'm alone in wishing this particular year away and wanting to start Christmas ASAFP! 2020 has certainly thrown up a few challenges that we could never have predicted this time last year. The global pandemic has affected our lives collectively and individually on so many levels.

### Adapting to remote work

For us at Measurelab we have all been working remotely now for [just over 8 months](https://www.measurelab.co.uk/insights/blog/life-moves-pretty-fast/). We were thrown into a situation that on one hand was relatively easy to adapt to, as a small and digital focussed organisation, but on the other hand was quite a challenge, as a team with a culture rooted in doing good things together.

#### Experimenting and learning together

We have always been ones to experiment and question the way we do things - so, in fact, what better way to experiment with company-wide remote working? Of course, we have adapted our [Google Marketing Platform training courses](https://www.measurelab.co.uk/training/) to all be delivered remotely too. And we have learnt so much along the way and will always be doing so.

### Growing as a team

Incredibly, throughout all this, we have also continued to grow and evolve as a team. Such that we can now count about a third of Measurelab as people who have only ever known us all as a remotely working team. Our geographical reach has changed as a result and so have so many other little nuanced aspects about how we come together to do *good data*.

### Thanking our team

So, as we count down to Christmas I just wanted to thank all [those](https://www.measurelab.co.uk/about/) that have stuck with us and also make a little mention of the people that have joined us these last few months... [Jake](https://www.measurelab.co.uk/insights/blog/life-as-a-new-starter-remote-edition/), Lace, Oli, Julian, Liam and George - thank you! Your faith in jumping aboard the Measurelab-train in the midst of uncertainty around the world says it all. Here's to the future ✨

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