# Keep up! - the ultimate analytics resource round-up

> Keeping up with the analytics industry is a daunting task. This list is a good starting point for anyone wanting to get caught up - or stay one step ahead.

Source: https://www.measurelab.co.uk/insights/blog/analytics-resources-list/  
Author: Daniel Perry-Reed  
Published: 2022-01-26  
Updated: 2026-10-12

Over the years, I’ve stumbled across (and regularly returned to) a number of invaluable resources that help me keep up-to-date with the goings on with the technology, legislation and general industry news. Here's my list of go-to sources. I hope you find them useful too!

### **Analytics forums**

- GMP partner forum (restricted to partners, sorry!)
- [Measure Slack](https://www.measure.chat/)
- [Stack Overflow](https://stackoverflow.com/)

Google Marketing Platform product forums

- [Google Analytics Community](https://support.google.com/analytics/threads)
- [Google Tag Manager Community](https://support.google.com/tagmanager/threads)
- [Google Data Studio Community](https://support.google.com/datastudio/threads)

### **Analytics product resources**

Google product release notes

- [GA4](https://support.google.com/analytics/answer/9164320)
- [GTM](https://support.google.com/tagmanager/answer/4620708)
- [GDS](https://support.google.com/datastudio/answer/10331528)
- [Firebase](https://firebase.google.com/support/releases)
- [BigQuery](https://cloud.google.com/bigquery/docs/release-notes)

Follow Google products on LinkedIn

- [Google Analytics products](https://www.linkedin.com/showcase/google-analytics/)
- [Google Marketing Platform](https://www.linkedin.com/showcase/googlemarketingplatform/)
- [Google Cloud](https://www.linkedin.com/showcase/google-cloud/)

### **Analytics blogs and newsletters**

Google product official blogs

- [GCP blog](https://cloud.google.com/blog/) (specifically the [BigQuery blog](https://cloud.google.com/blog/products/bigquery))
- [GMP blog](https://www.blog.google/products/marketingplatform/360/) (specifically the [Google Analytics products blog](https://www.blog.google/products/marketingplatform/analytics/))

Independent and agency blogs

- [Trust Insights](https://www.trustinsights.ai/blog/)
- [Analytics Mania](https://www.analyticsmania.com/blog/)
- [Ken Williams](https://ken-williams.com/)
- [Simo Ahava](https://www.simoahava.com/)
- [Charles Farina](https://www.charlesfarina.com/)
- [Krista Seiden](https://www.kristaseiden.com/)
- [Avinash Kaushik](https://www.kaushik.net/avinash/)
- [CRAP Talks](https://craptalks.com/)
- [Measurelab](https://www.measurelab.co.uk/insights/)
- [Bounteous](https://www.bounteous.com/insights/?category=topics/analytics)
- [IIH Nordic](https://iihnordic.com/blog/)
- [Adswerve](https://adswerve.com/resources/)
- [Cardinal Path - GMP Hub](https://www.cardinalpath.com/google-marketing-platform-hub)
- [International Institute for Analytics (IIA)](https://iianalytics.com/resources)
- [Ben Collins](https://www.benlcollins.com/) (Google Sheets tips)

### **Analytics influencers to follow**

- Steen Rasmussen - IIH Nordic ([LinkedIn](https://www.linkedin.com/in/steenrasmussen/))
- Mark Edmondson - IIH Nordic ([LinkedIn](https://www.linkedin.com/in/markpeteredmondson/))
- Simo Ahava - 8-bit-sheep & Simmer ([LinkedIn](https://www.linkedin.com/in/simoahava/))
- Krista Seiden - KS Digital ([LinkedIn](https://www.linkedin.com/in/kristaseiden/))
- Charles Farina - Adswerve ([LinkedIn](https://www.linkedin.com/in/charlesfarina/))
- Ken Williams - Search Discovery ([LinkedIn](https://www.linkedin.com/in/kennethcwilliams/))
- Peter O’Neill - ZHS Orchards ([LinkedIn](https://www.linkedin.com/in/peteroneill/))
- Julius Fedorovicius - Analytics Mania ([LinkedIn](https://www.linkedin.com/in/fedorovicius/))
- Stéphane Hamel - Many! ([LinkedIn](https://www.linkedin.com/in/shamel/))
- Avinash Kaushik - Google ([LinkedIn](https://www.linkedin.com/in/akaushik/))

### **Analytics podcasts**

- [In-Ear Insights](https://www.trustinsights.ai/insights/in-ear-insights-the-trust-insights-podcast/) (Katie Robbert and Chris Penn from Trust Insights)
- [Analytics Neat](https://billbruno.com/category/analytics-neat-podcast/) (Bill Bruno)
- [Analytics Power Hour](https://analyticshour.io/) (Michael Helbling, Tim Wilson and Moe Kiss)
- [Technical Marketing Handbook](https://www.teamsimmer.com/tmh-podcast/) (Simo Ahava from Team Simmer)
- [Standard Deviation Podcast](https://standard-deviation-podcast.simplecast.com/) (Simo Ahava from Team Simmer and Juliana Jackson from Media.Monks)
- [The Measure Pod](https://www.measurelab.co.uk/insights/podcast/) (Daniel Perry-Reed and Dara Fitzgerald from Measurelab, and Bhavic Patel from LeanConvert)
- [Leading Analytics Podcast](https://iianalytics.com/community/podcast) (Jack Phillips from International Institute for Analytics)
- [Measure Up](https://www.mmmhub.org/podcast) (Jim Gianoglio from MMM Hub)
- [The Marketing Analytics Show](https://supermetrics.com/podcast) (Anna Shutko from Supermetrics)
- [33 Tangents](https://33tangents.33sticks.com/) (Jason Thompson and Jim Driscoll from 33 Sticks)
- [Business Unfiltered](https://businessunfiltered.fm/) (Mercer from MeasurementMarketing.io and Jeff Sauer from Data Driven U)
- [Life After GDPR](https://lifeaftergdpr.eu/) (Rick Dronkers from Data to Value)
- [Masters of Privacy](https://mastersofprivacy.com/) (from PrivacyCloud)
- [Women in Analytics After Hours](https://www.womeninanalytics.com/podcast) (Lauren Burke from Women in Analytics)
- [Meet the Analytics Stack](https://blog.deepskydata.com/tag/meet-the-analytics-stack/) (Timo Dechau from deepskydata)

### **Analytics events and meetups**

- [CRAP Talks](https://craptalks.com/) (London and Manchester, UK meetup)
- [BrightonSEO](https://www.brightonseo.com/) (every 6 months in Brighton, UK)
- [MeasureFest](https://www.brightonseo.com/event/measurefest/) (Brighton SEO fringe event)
- [MeasureCamp](https://www.measurecamp.org/) (IRL and online globally)
- [SUPERWEEK](https://superweek.hu/) (Normally in January/February in Hungary)
- [Brighton Data Forum](https://www.meetup.com/brighton-data-forum/) (Brighton, UK meetup)

### **Analytics organisations**

- [Internet Advertising Bureau](https://www.iabuk.com/) (IAB)
- [Information Commissioner's Office](https://ico.org.uk/) (ICO)
- [Digital Analytics Association](https://www.digitalanalyticsassociation.org/) (DAA)

If you have any resources you’d like to add that I’ve missed, please drop me an email at [daniel@measurelab.co.uk](mailto:daniel@measurelab.co.uk) and I’ll add them to the list.
