# How to use BigQuery without GA360: insights from Measurefest 2019

> Discover how to harness BigQuery without GA360 using tips from Adam’s Measurefest 2019 session, including GA export guidance and cost-saving setups.

Source: https://www.measurelab.co.uk/insights/blog/bigquery-without-analytics-360-adams-measurefest-2019-talk/  
Author: Adam Englebright  
Published: 2019-09-12  
Updated: 2026-10-12

### Speaking at Measurefest

For the first time in [a few years](https://www.measurelab.co.uk/insights/google-analytics-minus-google-analytics-my-measurefest-2015-talk/), I took to the stage at [Measurefest](http://measurefest.com/) to talk about how to get your data from Google Analytics into BigQuery, and what you can do with it when you get there.

### Affordable BigQuery solutions

Obviously, Analytics 360 can do this, but it costs $$$ per year. I outlined some more affordable methods, including third-party connector solutions, and provided a detailed example of how we would use our own Pipelines solution and what we could achieve with it. Sadly, unlike last time, there wasn't a central Garfield-based metaphor—Calvin and Hobbes put in several appearances, but as visual flair only.

![Speaker presenting about BigQuery Without Analytics 360 at a Measurefest conference](https://storage.ghost.io/c/2b/29/2b2922bc-51da-44ac-8a48-6f70d3ab322e/content/images/2025/07/img_6731.jpg)

### The impact of App + Web

I ended the talk with a brief overview of the changes that App + Web will bring to the analytics landscape - both in general and specifically pertaining to this question (since Firebase plugs into BigQuery directly, it changes the game somewhat!) - Mark has talked more about that [here](https://www.measurelab.co.uk/insights/blog/next-generation-measurement-with-google-analytics/).

#### Slides and next steps

My slides are below, and if you're interested in talking more about our pipeline solutions, App + Web or BigQuery/Google Cloud services, please [get in touch](https://www.measurelab.co.uk/contact/)!

https://www.slideshare.net/AdamEnglebright/bigquery-without-analytics-360-measurefest-2019-adam-englebright/edit?src=slideview&type=privacy