# Enhanced Ecommerce & Data Import - #BrightonSEO slides

> On Friday the Measurelab team attended <a href="http://www.brightonseo.com/">BrightonSEO</a>&nbsp;and I did a talk on two exciting features of GA: Enhanced Ecommerce and Data Import. Here is the deck for those who are interested, as well as the Twitter feed that followed the talk. Enhanced Ecommerce & Data Import for GA - #BrightonSEO Sept 2014 from darafitzgerald The advanced Google Analytics training course was an eye opener and really helpful! thanks @darafitzgerald #BrightonSEO — Man

Source: https://www.measurelab.co.uk/insights/blog/enhanced-ecommerce-data-import-brightonseo-slides/  
Author: Dara Fitzgerald  
Published: 2014-09-15  
Updated: 2025-07-31

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			On Friday the Measurelab team attended <a href="http://www.brightonseo.com/">BrightonSEO</a>&nbsp;and I did a talk on two exciting features of GA: Enhanced Ecommerce and Data Import. Here is the deck for those who are interested, as well as the Twitter feed that followed the talk.
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**[Enhanced Ecommerce & Data Import for GA - #BrightonSEO Sept 2014](https://www.measurelab.co.uk//www.slideshare.net/darafitzgerald/enhanced-ecommerce-data-import-for-ga-brightonseo-sept-2014)** from **[darafitzgerald](https://www.measurelab.co.uk//www.slideshare.net/darafitzgerald)**

The advanced Google Analytics training course was an eye opener and really helpful! thanks [@darafitzgerald](https://twitter.com/darafitzgerald) [#BrightonSEO](https://twitter.com/hashtag/BrightonSEO?src=hash) — Manil Fernando (@ManilDFernando) [September 11, 2014](https://twitter.com/ManilDFernando/status/510117342953480193)

Enjoying my final Studio session with host [@DecibelPhil](https://twitter.com/DecibelPhil) & speakers [@darafitzgerald](https://twitter.com/darafitzgerald) [@LukaszZelezny](https://twitter.com/LukaszZelezny) [@AnalyticsGirl](https://twitter.com/AnalyticsGirl) [@adamlofting](https://twitter.com/adamlofting) [#BrightonSEO](https://twitter.com/hashtag/BrightonSEO?src=hash) — Natalie Lloyd (@natalie_l_lloyd) [September 12, 2014](https://twitter.com/natalie_l_lloyd/status/510432784524247040)

Ok, [@darafitzgerald](https://twitter.com/darafitzgerald) has convinced me, enhanced ecommerce tracking in GA looks so much better, go try it people [#BrightonSEO](https://twitter.com/hashtag/BrightonSEO?src=hash) — Charlie Williams (@pagesauce) [September 12, 2014](https://twitter.com/pagesauce/status/510435541146673152)

Interesting info from [@darafitzgerald](https://twitter.com/darafitzgerald) on Enhanced Ecommerce and tracking at individual checkout points [#BrightonSEO](https://twitter.com/hashtag/BrightonSEO?src=hash) p.s. love the beard — HeadRed (@headredmedia) [September 12, 2014](https://twitter.com/headredmedia/status/510436420759326721)

So ridiculously impressed with [#EnhancedEcommerce](https://twitter.com/hashtag/EnhancedEcommerce?src=hash) [@darafitzgerald](https://twitter.com/darafitzgerald) [#BrightonSEO](https://twitter.com/hashtag/BrightonSEO?src=hash) [#Analytics](https://twitter.com/hashtag/Analytics?src=hash) [pic.twitter.com/5b6ahPQmEA](http://t.co/5b6ahPQmEA) — Siobhan Harris (@SioHarris) [September 12, 2014](https://twitter.com/SioHarris/status/510438234879696897)

Fantastic afternoon at [#BrightonSEO](https://twitter.com/hashtag/BrightonSEO?src=hash), thanks to [@lukaszzelezny](https://twitter.com/LukaszZelezny) [@darafitzgerald](https://twitter.com/darafitzgerald) [@adamlofting](https://twitter.com/adamlofting). — StrategiQ Marketing (@strategiQmedia) [September 12, 2014](https://twitter.com/strategiQmedia/status/510442428772667392)

[@darafitzgerald](https://twitter.com/darafitzgerald) I think a better twitter handle for you would have been @datafitzgerald [#BrightonSEO](https://twitter.com/hashtag/BrightonSEO?src=hash) [#missedopportunity](https://twitter.com/hashtag/missedopportunity?src=hash) — Shine Search (@ShineSearch) [September 12, 2014](https://twitter.com/ShineSearch/status/510432442344554496)

BEARD SPOTTED [#BrightonSEO](https://twitter.com/hashtag/BrightonSEO?src=hash) — Measurelab (@measurelab) [September 12, 2014](https://twitter.com/measurelab/status/510435507353186304)