# Google Analytics 360 Suite: what it is & why it matters

> So it's finally happened, Google has brought their enterprise-level analytics offerings together in one neat package: the Google Analytics 360 Suite! What they have done is re-branded Google Analytics Premium as Google Analytics 360 and Adometry as Google Attribution 360, and released 4 all new tools. What’s included in the suite: Google Audience Center 360 (beta) A data management platform (DMP) that helps understand and identify customers across channels, devices, campaigns, etc. Google

Source: https://www.measurelab.co.uk/insights/blog/google-analytics-360-suite/  
Author: Daniel Perry-Reed  
Published: 2016-03-15  
Updated: 2025-12-22

So it's finally happened, Google has brought their enterprise-level analytics offerings together in one neat package: the [Google Analytics 360 Suite](http://www.google.com/analytics/360-suite/#)! What they have done is re-branded Google Analytics Premium as **Google Analytics 360** and Adometry as **Google Attribution 360**, and released 4 all new tools.

### What’s included in the suite:

#### Google Audience Center 360 (beta)

A data management platform (DMP) that helps understand and identify customers across channels, devices, campaigns, etc.

#### Google Optimize 360 (beta)

A website testing and personalization tool that helps to deliver better user experiences. It can show variations of a site or page and figure out the best for each audience.

#### Google Data Studio 360 (beta)

A completely new analysis and visualization tool. It connects to all your data and produces interactive dashboards with built-in real-time collaboration (like Google Docs).

#### Google Tag Manager 360

A simpler way to add code to a site. A number for built-in APIs increase data accuracy and streamline workflows.

#### Looking ahead

The new tools have been released in 'limited beta' today, so we can expect more from Google on these tools over the next few weeks.

#### Google’s perspective

"This is just the beginning of our ongoing innovation in enterprise marketing analytics – we can’t wait to share more." - [Google Analytics Blog](http://analytics.blogspot.co.uk/2016/03/introducing-google-analytics-360-suite.html)