# Sound Bite: How can personalisation drive lasting value?

> Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rasmus Houlind from Agillic. They chat about what personalisation entails, the distinctions between implicit and explicit personalisation, the ownership of the customer journey by the customer, and the adaptation of

Source: https://www.measurelab.co.uk/insights/blog/sound-bite-how-can-personalisation-drive-lasting-value/  
Author: Will Hayes  
Published: 2024-02-21  
Updated: 2024-02-21