The Measure Pod

The digital analytics industry is full of acronyms and jargon that make it hard to get into, let alone know what's going on. Join Dan, Dara and the occasional guest on their quest to make sense of it all, and have some fun along the way.

Measured Opinions #10: Better metrics for web measurement

This week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean (not what you may think they mean) and discuss their relevance and/or place in to modern technological age.

Measured Opinions #9: Is attribution modelling important?

This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.

Measured Opinions #8: The 15 minute GA audit

This week Dan and Dara (literally) run through an audit for Universal Analytics properties in 15 minutes. They touch on many of the key areas that are commonly an issue when looking at GA and how to identify and fix them.

Measured Opinions #7: The GA4 PIVOT framework

This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever...

Measured Opinions #6: Do you really need GA360?

This week Dan and Dara discuss the questions you can ask yourself to see if you need to consider upgrading to Google Analytics 360 (GA360). They go through their considerations, as well as the differences between the free and not-so-free versions.

Measured Opinions #5: What is a UTM and why is it so important?

This week Dan and Dara discuss Google Analytics' infamous UTMs. They talk about what they are and why they're important in having good, reliable and clean data.

Measured Opinions #4: What makes a good analytics consultant?

This week Dan and Dara discuss what makes a good analytics consultant. Since they both have been consultants for many years, and Measurelab is always recruiting for more, they're in a pretty good place to explain what they look for to see if someone would be a good fit.

Measured Opinions #3: What to know before you start with GA4

This week Dan and Dara discuss the four things analytics practitioners should consider before rolling out Google Analytics 4 (GA4). Spoilers, it's all new... give it a week and this will probably be outdated too!

Measured Opinions #2: Is the Session dead?

This week Dan and Dara debate the usefulness of the Google Analytics (GA/GA4) Session, and try to see if there is an alternative. Or if one of them is right and the other is flat out wrong.

Measured Opinions #1: Why should I care about GA4?

This week Dan and Dara chat about the three key reasons they think we should care about GA4 right now.