The Measure Pod

The Measure Pod is a podcast hosted by Dan, Dara and Bhav - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of things, having some fun along the way.

#101 Daralytics (with Dara Fitzgerald @ Measurelab)

In this week's episode of The Measure Pod it's the end of an era as we bid farewell to our fellow co-host, Dara Fitzgerald. But fear not, he's not vanishing into thin air; he'll still be around to gate-crash future episodes now and again. We had the pleasure of speaking to Dara to about his journey into analytics, and some of the changes he's seen in the industry over his career. We also spoke about the process of setting up Measurelab over 10 years ago, and his advice for anyone wanting to follow in his footsteps.

#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)

In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive. We also discuss the composable CDP landscape as a whole and the challenges and use cases for data teams.

#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify)

In this week's episode of The Measure Pod we spoke with Gaurav Tiwari, ex-Meta, currently working as an Engineering Manager at Spotify. We spoke about AI not just in data analysis but also its use when it comes to data preparation, semantic layering and analytics engineering. We also have a big announcement to make regarding one of our co-hosts, so stay tuned!

#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi)

In this week's episode of The Measure Pod we spoke with David Jayatillake, co-founder of Delphi and organiser of the London Analytics Meetup. David spoke to us about the concept of semantic layers, offering a deep understanding of its applications and implications in various technologies. Despite some questionable jokes, the episode is packed with nuggets of wisdom.

#97 The future of event data (with Timo Dechau @ deepskydata)

In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking. He discusses the challenges faced by product managers, his journey into product management, and the technical skills he deploys. We spoke about event data and marketing data, as well as the people, processes, and design involved in event tracking.

#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)

In this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing. Tim shared his journey from film school to becoming the Chief Marketing Officer for Belgium and Netherlands' largest health foods company, highlighting the importance of curiosity and storytelling in data analytics.

#95 Analytics on form (with Alun Lucas @ Zuko Analytics)

In this week's episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics. We spoke specifically about webforms, and the optimisation tool Zuko has built to help businesses get a better understanding of when, where and why visitors abandon forms. We also discuss the potential impact of AI on forms, and the benefits of using a dedicated tool as opposed to GA4.

#94 Why don't people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)

In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast. We spoke about his personal journey to getting where he is today, the crossovers between Tech SEO and analytics, and the potential impact of generative AI on the industry.

#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)

In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4. We specifically digged into the evolution of GA4, what it means for marketing, and the current trend around the composable CDP.

#92 Christmas Special: Year in review and predictions for 2024

In this week's episode of The Measure Pod, it's our Christmas special! Dan and Bhav discuss the highs and lows of the past year, they make predictions for 2024, and shared what they'll be up to over the Christmas period.