Tag Management

Plugging it all together

 

We will help develop a robust and scalable tag implementation, then support and maintain these tags to keep your data flowing.

 

Add and update data collection scripts without involving IT…

Tag Management gives you the power to create and update tags for your website and mobile apps, any time you want, at the speed of your business.

What is a Tag Manager?

A Tag Management System allows you to easily manage tags from different vendors and with different purposes – traffic, users’ behaviour, remarketing, etc.- without having to involve the IT team. Traditionally, tags have been hard-coded in websites, which can negatively affecting speed and load times, as well as making the whole website (and therefore the data gathering efforts) much more prone to break.

Tag Management Systems allow marketers to implement and modify tags at their will, taking control of their campaigns and being able to measure marketing performance in a more accurate way

Why use a Tag Manager?

Faster loading
Asynchronous loading – different elements of a web page loads at the same time, not having to wait for each other, meaning pages can load faster.
Minimising administration over heads
All your 3rd party javascript snippets and tracking tags added through a single online interface, rather than being dotted about the source code of your site.
Data Layer
A Data Layer consolidates all the information needed by the tags in a single point of reference, making the whole process much smoother.

Google Tag Manager Migration, Implementation and Support
support_team
Starting at £1,250 + VAT
per month

Minimum 3 month contract
From 25 credits (12.5 hours) a month
Dedicated Lead Consultant
Online Management Console – including support ticketing
Guaranteed response times

Google Tag Manager & Google Analytics

As Google Analytics & Google Tag Manager Certified Partners, we have extensive experience using Google Tag Manager for Google Analytics implementations.
Get in touch today to talk about how we can help you with a migration from your current tag management system or how we can support your existing GTM implementation.

Our Consultative Support approach is designed to be flexible and responsive to your needs – with a clear and considered structure, underpinned by our own technology. Perfect for Google Tag Manager migration and implementation projects – as well as ongoing support.

Your data is as important to us as it is to you, so we don’t leave anything to chance when it comes to plan, prepare and deploy a tag container. Our team has gone through this process many times and although we’ve developed our own system to ensure that everything goes smoothly, we’ll liaise with you and your advertising partners during the transition to ensure that nothing is left behind.

Stage 1: Audit

We’ll carry on a full audit of what tags are currently deployed in your website. The main goal here is to define which of the current tags are working as they should and, together, decide whether they need to be moved to the new tag container or not and plan out any additional tracking that might be required.

Stage 2: Set Up & Configuration

Once the audit stage is complete, we’ll set up and configure everything for you: Account, container, tags, triggers, etc ensuring that all your measurement requirements specified during the audit stage are met.

Stage 3: Deployment and Testing

With all the hardcoded tags now moved to the new container and all elements set up, it’s time for the countdown! We’ll deploy the new container and liaise with you to ensure that everything is working as expected.

Stage 4: Monitor and Support

We’ll keep an eye on the container and the data coming in after the deployment date to ensure that all tags are correctly functioning.

Beyond initial implementation, Digital Analytics (and Tag Management) is an ongoing process and for that reason we provide continued support, training and mentoring where and when you need it, as part of our “Continuous Delivery” approach.

Happy Clients

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