Expert analytics support

Measurelab provides strategic direction, practical instruction and hands-on technical implementation. Go from being a company that has data, to a company that uses data.

Advantage through analytics

Data collection and engineering

We use tag management, data layers and custom code to collect complete and accurate web data. Then integrate data from multiple sources to form a complete picture.

Reporting and modelling

We design, build and automate reports and dashboards and use advanced analytics to reveal historic patterns and predict future performance.

Analysis and optimisation

We analyse and interpret the data, then advise how to improve website conversion rates, optimise media and paid search spend, and identify and activate high-value segments.

Training and enablement

We provide a path to self-sufficiency through a combination of public and custom training modules, help desk support and clear and comprehensive documentation.

Tech credentials

Measurelab is certified in the Google Marketing Platform and a member of the Google Cloud Platform Partner Network. Beyond the Google stack we use and even develop technologies to extend our capabilities in analytics, data science and segmentation.

Product expertise

Pricing and approach

The way we work is agile and pragmatic – we assemble lean teams of consultants and specialists focussed on delivering tangible and immediate value, continually.


Happy customers

Measurelab have been great, troubleshooting detailed implementation issues with our existing GA and GTM set-up, helping with new product launches and advising thoughtfully on higher-level questions about the implementation and use of analytics in our company. The project management and day-to-day delivery is clear and straightforward, and reassuringly thorough. Highly recommended.
CalMac have used both the Google Analytics training and the ongoing consulting services of the Measurelab team. In every way I have found them to be incredibly knowledgeable, passionate and helpful, so cannot recommend their services enough.
Head of eCommerce & Customer Insight , CalMac Ferries
Measurelab have been instrumental in helping Carnival UK drive forward our analytics capabilities; from the Google Analytics health checks that ensure data is accurate, to funnel optimisation, migration to UA and consultation on other projects such as attribution modelling. All of this is aiding Carnival to optimise our customer journey and deliver to our digital growth targets.
Senior Digital Acquisitions Manager, Carnival UK (P&O Cruises / Cunard)
I can’t recommend the team at Measurelab enough… They are easy to work with and really know their stuff!
Head of Ecommerce, Fred Perry
The training was excellent and very beneficial to the team.
Hilton Worldwide
Measurelab have helped to bring Google Analytics to life for me; they provide an invaluable source of knowledge and support.
Marketing & Customer Success Director

What could Measurelab do for you?

If you want to trust your data. If you’d like for to people respect your reports. If you want to make bigger, bolder, better decisions – with confidence. Give us a call.