Turn data into revenue.

We help you use data to understand and improve performance – across digital marketing strategies, e-commerce platforms and customer experience programmes – and increase your revenue.

Eliminate the guess work.

Why rely on a hunch when you can make informed decisions based on reliable data?

We help you get the most out of online measurement techniques – eliminating the guess work – to understand what you are doing online and how you can do it better.

How we do it »

Hunch vs Data
Data Collection
Data Collection
We use tag managers, data layers and bespoke tracking code to ensure every aspect of your digital measurement strategy is well managed and implemented with precision.
Analysis & Insight
Analysis & Insight
We help you uncover actionable insights from your web analytics with data analysis, interpretation and reporting – aimed at improving your conversion rates and revenue.
Performance Optimisation
Performance Optimisation
Using our wealth of industry experience, we deploy attribution modelling and testing strategies to optimise your marketing spend, boost conversions and increase ROI.
We provide regular, hands-on Google Analytics and Google Tag Manager training workshops. If these don't meet your needs we also offer custom workshops and remote training options.
Get in touch if you are interested in booking one of our industry experts to speak at an event.
Join us
Join us
Why not consider a career with Measurelab?

We are Google Analytics, Google Tag Manager and Google Data Studio Certified Partners

Google selected Measurelab to be one of the few Google Analytics, Google Tag Manager and Google Data Studio Certified Partners in the UK. The Google Analytics Certified Partner Program is a highly qualified global network of companies specialising in Google Analytics.


We have built our own proprietary technology that allows you, as a client, to see what we are working on and how things are ticking along – whatever the time of day or night. This cloud-based system also powers how we manage our workloads across the team – creating efficiencies without removing real human experts.


The training was excellent and very beneficial to the team.
Hilton Worldwide

Measurelab have helped to bring Google Analytics to life for me. Mark and his team provide an invaluable source of knowledge and support.
Marketing & Customer Success Director, BreatheHR.com

… love the reports you’ve created… you’ve done a great job!

Measurelab have been instrumental in helping Carnival UK drive forward our analytics capabilities; from the Google Analytics health checks that ensure data is accurate, to funnel optimisation, migration to UA and consultation on other projects such as attribution modelling. All of this is aiding Carnival to optimise our customer journey and deliver to our 2016 digital growth targets.
Senior Digital Acquisitions Manager, Carnival UK (P&O Cruises / Cunard)

CalMac have used both the Google Analytics training and the ongoing consulting services of the Measurelab team. In every way I have found them to be incredibly knowledgeable, passionate and helpful, so cannot recommend their services enough.
Head of eCommerce & Customer Insight , CalMac Ferries

Thank you for creating the report. It’s amazing. I’m impressed! It will really save me a lot of time as I was previously pulling all of that data manually.

Thanks again for your work on this, you’ve been fantastic!
Digital Projects and Insights Manager, CIPD

I can’t recommend the team at Measurelab enough… They are easy to work with and really know their stuff!

Head of Ecommerce, Fred Perry

Happy Clients

Find out how Measurelab can eliminate the guess work

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