The independent analytics experts.

Measurelab provides consulting and technical support to teams using digital analytics.

We can help you build trust in your data, make bolder decisions and become more self-sufficient.

Google Marketing Platform Certfied Partner Company

We are proud to be a Google Marketing Platform Certified Partner

Additionally we hold accreditations in Google Analytics, Google Tag Manager and Google Data Studio, reflecting our in-depth knowledge of measurement and improvement with the Google Marketing Platform.


Top tier talent on tap

You get access to a breadth and depth of 
analytics skills you’d struggle to find in a single hire.


Impartial advice with no hidden agendas.


Flexible approach delivers tangible value, fast.


Direct contact with the people doing the work.


No smoke and mirrors. You get what you pay for.

Data Collection

We use tag managers, data layers and bespoke tracking code to ensure every aspect of your digital measurement strategy is well managed and implemented with precision.

Products & Services

Analysis & Insight

We help you uncover actionable insights from your web analytics with data analysis, interpretation and reporting – aimed at improving your conversion rates and revenue.

Products & Services

Performance Optimisation

Using our wealth of industry experience, we deploy attribution modelling and testing strategies to optimise your marketing spend, boost conversions and increase ROI.

Products & Services


We provide regular, hands-on training workshops in London. If these don’t meet your needs we also offer custom workshops and training options at your offices.



We put on our own events and speak as thought leaders around the world. Get in touch if you are interested in booking one of our industry experts to speak at your event.



Would you like come to work with a smile on your face. We pride ourselves on being a happy and supportive place to work.  Why not consider a career with Measurelab?



We have built our own proprietary technology that allows you, as a client, to see what we are working on and how things are ticking along – whatever the time of day or night. This cloud-based system also powers how we manage our workloads across the team – creating efficiencies without removing real human experts.


The training was excellent and very beneficial to the team.
Hilton Worldwide

Measurelab have helped to bring Google Analytics to life for me. Mark and his team provide an invaluable source of knowledge and support.
Marketing & Customer Success Director,

… love the reports you’ve created… you’ve done a great job!

Measurelab have been instrumental in helping Carnival UK drive forward our analytics capabilities; from the Google Analytics health checks that ensure data is accurate, to funnel optimisation, migration to UA and consultation on other projects such as attribution modelling. All of this is aiding Carnival to optimise our customer journey and deliver to our digital growth targets.
Senior Digital Acquisitions Manager, Carnival UK (P&O Cruises / Cunard)

CalMac have used both the Google Analytics training and the ongoing consulting services of the Measurelab team. In every way I have found them to be incredibly knowledgeable, passionate and helpful, so cannot recommend their services enough.
Head of eCommerce & Customer Insight , CalMac Ferries

Thank you for creating the report. It’s amazing. I’m impressed! It will really save me a lot of time as I was previously pulling all of that data manually.

Thanks again for your work on this, you’ve been fantastic!
Digital Projects and Insights Manager, CIPD

I can’t recommend the team at Measurelab enough… They are easy to work with and really know their stuff!

Head of Ecommerce, Fred Perry

Happy Clients

Find out how Measurelab can eliminate the guess work


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