The independent analytics experts

No-nonsense analytics consulting, technical support and training for digital marketing teams.

Trust your data. Make better, bolder decisions. Predict and automate with confidence.

 

Google-certified specialists

We have unrivalled expertise in the Google Marketing Platform, Google Cloud Platform and complementary tools and technologies. Nobody knows Google Analytics, Google Tag Manager, Google Data Studio and Google BigQuery better.

 

 

 

What we do

Top tier talent on tap

Our analytics consultants offer a breadth of strategic skills and depth of technical know-how you would struggle to find in a single analytics hire.
How we work with clients

Independent

Objective analysis and impartial advice. No hidden agendas.

Agile

Flexible approach focused on delivering tangible value, fast.

Accessible

Direct contact with the experts doing the work. No unnecessary layers.

Transparent

See exactly where your budget is going. No smoke and mirrors.

Find the value in your data

Waitrose

We’ve been partners since 2013, supporting the main groceries website, mobile apps and specialist sites for flowers, pets, garden and gifts.

Lush

We helped the team at Lush Cosmetics roll out advanced analytics reporting and dashboards across 15 sites worldwide.

Barker and Stonehouse

We have been helping the digital marketing team at Barker & Stonehouse apply optimise conversion rates and apply advanced analytics.

Google Store

We provide in-depth insight, advanced data analysis and smarter activation, for the team at Google’s online retail store, using the GMP and GCP stacks.
Customer success stories

Training courses

Get your team trained up on Google Analytics, Google Tag Manager, Google BigQuery and Google Data Studio. We can tailor courses to your specific needs, delivering virtually, at your offices or a location of your choice.

Find a training course

Measured opinions

How core values define a company

At Measurelab, we look to our company values to drive the company culture. The whole company has to feel connected to these core values; they have to mean something to everyone.
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How to flatten tables with user-defined functions in BigQuery

Flattening tables in Google BigQuery can be painful when doing multiple fields with UNNEST. User-defined functions (UDFs) make life easier and this one will do it for you automatically.
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PIVOT: a five-step process for your GA4 migration

If you’re migrating from Universal Analytics to Google Analytics 4, our PIVOT framework provides guidance on what you’ll need to consider at each stage of the process. See our GA4 migration guide.
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