Cloud platforms, data products and tracking solutions

Transform your data from a business liability into an AI-ready asset. Connect marketing activities and website behaviours to customer outcomes. And identify the levers for growth.

We take composable cloud technologies and build data platforms and products that fit the specific needs of your business. No cookie-cutter solutions or monolithic martech, just the features you need now, with security and scalability built in.

Cloud platforms
Data products
Tracking solutions

Growth Intelligence Platforms

Combine marketing, product, and customer data in a single cloud platform to unlock growth opportunities. A Growth Intelligence Platform brings together all your data sources, applies advanced analytics, and surfaces actionable insights that drive revenue and customer engagement.

Features

Unified data layer across marketing, product, and customer sources
Real-time data pipelines and transformations
Custom metrics and KPI frameworks
Integration with existing tools and platforms
Scalable cloud infrastructure

Benefits

Single source of truth for all growth data
Faster time to insight and action
Reduced data silos and manual reporting
Better alignment between teams
Data-driven decision making at scale

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Managed services

Don’t have the in-house expertise to build and maintain a Growth Intelligence Platform? We offer fully managed services to design, build, and operate your platform on your behalf, so you can focus on using the insights to grow your business.

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Data products

A Growth Intelligence Platform unlocks a suite of data products that transform how your organisation uses data.

Data visualisation

Dashboards based on a single source of truth. Metric trees describing how your organisation makes money and how behaviour connects to revenue.

Executive dashboards with real-time KPIs
Metric trees connecting behaviour to revenue
Self-service exploration for teams
Automated reporting and alerts

Conversational analytics

Talk to your data and get reliable, consistent results. Accelerate time to answers with natural language queries.

Natural language queries for instant answers
Consistent, validated results every time
No SQL or technical skills required
Context-aware responses based on your data

High impact analysis

Answer the big questions with predictive models. Understand what drives growth and where to focus your efforts.

Predictive models for growth forecasting
Attribution and incrementality analysis
Customer lifetime value modelling
Opportunity sizing and prioritisation

AI decisioning and activation

Enable third-party tools for automated marketing. Turn insights into action with AI-powered decisioning.

Real-time audience activation
Automated campaign optimisation
Personalisation at scale
Integration with marketing platforms

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Tracking solutions

Ensuring your behavioural data is clean, complete, and compliant at source is essential for the integrity of your dashboards, analysis, models, and AI use cases.

Foundational audit

An assessment of your Google Analytics, Google Tag Manager, and Consent Management Platform to check that data is being collected correctly, completely, and compliantly. We identify gaps, fix issues, and recommend enhancements to ensure your tracking foundation is solid.

Tracking as a managed service

A tech-enabled service to ensure your tracking implementation stays fixed and your data remains reliable. We monitor, maintain, and evolve your tracking setup so you can trust your data and focus on using it to grow your business.

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Areas of expertise

Strategy

The no-nonsense variety. It starts with auditing your implementation and assessing skills. It leads to gettable goals and a realistic roadmap. And it ends with your organisation using data more effectively.

Collection

We use a cunning combination of client- and server-side tag management, data layers and consent management platforms to ensure you’re collecting clean, accurate data while respecting user preferences.

Visualisation

Data doesn’t have to be beautiful to be useful, but it certainly helps. We create the kind of reports and dashboards that make seasoned stakeholders swoon. On point, on-brand and fully-automated for effortless insight.

Analysis

Is that good? Why on earth? What now? Our analysts slice and dice the data to answer all your questions – and a few you may not have thought to ask. No bull or bias, just objective analysis and impartial advice.

Engineering

Take your data to the cloud – and back. Our analytics engineers extract, load and transform raw data using APIs, pipelines, custom connectors and good old SQL, then build reporting tables your analysts will adore.

Modelling

Stop guessing, start knowing. We use machine learning to plug the gaps in your data, apply advanced attribution to optimise your media mix, identify audiences to upsell, and predict the customers likely to churn.

Activation

Let’s put your data to work. Push custom audiences into your ad platforms or pull new customer segments into CRM systems. Improving performance, optimising experience and redefining ROMI. It’s payback time.

Enablement

We encourage self-sufficiency rather than breed dependency. The licences and code are yours, everything is documented, throw in some team training or our new cohort courses and you’re free to forge your own path, Padawan.

Why turn to Measurelab

Measurelab can enhance, extend or enable your analytics team. We offer a depth of expertise and breadth of experience you’ll struggle to find in a single hire – or any other agency.

Extend your capability

You’re venturing into new territory. A GA4 migration? Server-side tagging? Advanced attribution modelling? Chances are we’ve been there, done it many times, and can use our experience to ensure you get it right, first time.

Expand your capacity

Jenny’s going on mat leave, there’s a headcount freeze, or another of those pesky global pandemics. But the requests keep coming and the more you deliver, the more analytics everyone wants. We’ll help you beat the backlog.

Enable your team

Who wants to be dependent on an outsider for something as strategically important as analytics? The way we see it, if we can teach your team everything we already know, we get to go have fun exploring at the edges. It’s a win-win.

Agencies

Nobody should get to mark their own homework. Only impartial advisors ensure objective analysis (try saying that after a shandy).

Consultants

They’ll lure you in with the promise of transformation. Six months of PowerPoint presentations later, you’ll find your team has been offshored.

Contractors

Cost-effective in the short-term, but potentially ruinous in the long run. What if they take another contract or go off travelling? Continuity is king.

Internal teams

Pulled in all directions and never as accountable as an external partner. Wouldn’t it be nice to find yourself at the front of the queue for once?

Who we work with

What our clients say

“I really can’t rate Measurelab high enough. They have helped us grow in the ways that we wanted and been a reliable and forward thinking sounding board. They’ve been adaptable and a great source of knowledge. It is refreshing and a pleasure to work with genuine, hard working but likeable people.

★★★★★
Progressive, Professional and Personable

“Measurelab have become an intrinsic part of our Marketing setup since we started working together. Through a combination of sheer technical brilliance, a willingness to understand every facet of our business, fantastic account management and the flexibility to adapt to prevailing internal conditions, Measurelab continue to add demonstrable value across the board. I would not hesitate to recommend them to any company looking to make data driven decisions.

★★★★★
110% recommended

“Measurelab are an absolute pleasure to work with. Their knowledge and service is of such a high level and nothing is too much for them. They have implemented all of the analytics on our website, allowing us to gain valuable insight and maximise our site performance. We’d be lost without them!

★★★★★
Can’t recommend enough!

“Measurelab have been great, troubleshooting detailed implementation issues with our existing GA and GTM set-up, helping with new product launches and advising thoughtfully on higher-level questions about the implementation and use of analytics in our company. The project management and day-to-day delivery is clear and straightforward, and reassuringly thorough. Highly recommended.

★★★★★
Recommended

Our customers

Get in touch

Call +44(0)20 3920 0387 for a quick chat with us to find out a bit more about how we could help you with your analytics needs.

Or complete the form and we’ll get back to you as soon as we can.