Frequently asked questions

We're an independent team of marketing data specialists. We combine implementation, data engineering and analysis to fix measurement, connect data and answer business questions.

Tracking and consent, data platforms, and analysis and reporting. You can buy a focused investigation or build directly. Foundation Audit and Framing help when the problem or next step is unclear. Data Assurance covers agreed ongoing responsibility, and training helps your team use the work.

Marketing data is our day job. We combine practical implementation, engineering and analysis, show the evidence behind our recommendations and leave work your team can understand and own.

We work with marketing and data teams across sectors including retail, media, financial services and higher education. Some need a focused fix; others need help connecting a more complex setup.

No. We work with scale-ups, mid-sized organisations and larger businesses. A useful question and an agreed scope matter more than the size of the company.

We don't buy or sell media, so we have no channel spend to defend. We have technology partnerships, including with Google, and explain why we recommend a tool for your situation.

A data platform connects sources such as advertising, analytics and CRM so your team can answer questions across them. Shared definitions and tested models help people understand where the numbers came from.

We agree the problem and the first useful piece of work, build it and review the result with you. What we learn helps decide the next step. Documentation and handover are part of the work.

A focused fix can be exactly what you need. We also look at why a problem happened, so you can decide whether to repair the setup or make a wider change. A new platform isn't always the answer.

It depends on the question, access to your data and the work involved. We agree the scope, timing and fees before starting. Ongoing support has its own agreed responsibilities and response times.

Yes. We teach GA4, Google Tag Manager and Data Studio, and can shape workshops around your team's measurement questions. See Training for course details or to discuss a custom session.

Our work includes GA4, Google Tag Manager, BigQuery, Dataform and Data Studio. We also connect other marketing, customer and product data sources when the work calls for them.

Yes, Measurelab is UK-based. We work with organisations across the UK and internationally, offering both on-site and remote collaboration depending on project requirements and client preferences.

Bring a question to investigate, data to connect or something to fix or build. We can scope that work directly. A Foundation Audit helps establish what's happening in your setup; Framing helps when you need to decide what to do next.

We focus on the practical problems around marketing data: collecting it, connecting it and making it useful. That focus helps us recognise familiar problems without assuming every client needs the same solution.

Yes. We can review an existing GA4 setup, fix collection problems and plan a new implementation. We'll check your measurement needs, events and consent behaviour as part of the agreed scope.

Yes. Data Assurance provides monitoring, investigation and maintenance for the systems we agree to look after. We specify coverage, response times and exclusions before taking them on.