Integrating web analytics with CRM for Charles Stanley
Nasima Khatun-27 Nov 2025
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Unifying student data to drive smarter recruitment for The University of Exeter
Exeter connected marketing interactions with application and enrolment records, helping its recruitment team track cost per enrolment.
Will Hayes-
Integrating web analytics with CRM for Charles Stanley
Charles Stanley connected web analytics and CRM data using shared identifiers and automated transfers, reducing manual handling.
Nasima Khatun-
GA4 Dataform integration: how Springer Nature modernised analytics with Measurelab
Springer Nature replaced stacked scheduled queries with documented, testable Dataform models, making reporting easier to maintain and extend.
Steven Elliott-
Integrating siloed data: Springer Nature marketing and sales case study
Springer Nature joined acquisition and behavioural data to transactions and revenue in BigQuery for reporting across marketing and sales.
Mark Rochefort-
GA4 content performance reporting: Howard Kennedy success story
Howard Kennedy agreed campaign measures with stakeholders and built an automated dashboard, reducing manual reporting and enabling self-service.
Mark Rochefort-
GA4 app attribution case study: Pret + Adjust integration
Pret connected GA4 and Adjust attribution data in BigQuery, preparing a joined dataset for analysis of app downloads and customer journeys.
Mark Rochefort-
Core Web Vitals optimisation case study: UAL reduces container size & improves performance
UAL removed redundant tags and streamlined GTM, reducing container usage from 95% to 51% and JavaScript execution from 3.5s to 1.9s.
Mark Rochefort-
Call propensity analysis for Sanderson – bridging online data and call centre insight
Sanderson joined web, ordering and call-centre data in BigQuery to identify the pages customers visited before calling and prioritise improvements.
Mark Rochefort-
BigQuery optimisation case study: EDF Energy saves 250 GB a day
EDF brought app and web data into one reporting table and removed redundant queries, reducing daily query volume by 250GB.
Mark Rochefort-