Question 1

Who are Measurelab?

Accepted Answer

Measurelab is a UK-based team of independent data and analytics specialists who focus exclusively on marketing data and analytics. We help organisations build growth intelligence platforms that combine marketing, product, and customer data to see how activities influence outcomes. We're not a general consultancy - we do one thing really well.

Question 2

What services does Measurelab provide?

Accepted Answer

We provide cloud platforms, data products, and tracking solutions that create a single growth intelligence platform. This includes data infrastructure design, tracking implementation, analytics platform development, and ongoing optimisation. We specialise in helping teams move from basic reporting to strategic data assets that compound in value over time.

Question 3

Why should we work with Measurelab instead of another analytics consultancy?

Accepted Answer

We're specialists, not generalists. We only do marketing data and analytics, which means our expertise runs deeper and our work gets sharper. We're completely independent with no vendor kickbacks, no channel bias, and no licences to sell. You get honest advice focused entirely on your success. We also believe in agile delivery - showing value quickly rather than spending months on planning.

Question 4

What makes Measurelab different from other analytics agencies?

Accepted Answer

Three key differences: First, we're true specialists focused only on marketing data and analytics. Second, we're completely independent with no hidden agendas or vendor relationships that create conflicts of interest. Third, we prioritise agile delivery over lengthy planning phases, helping you see progress and value quickly while building platforms that give you lasting control of your data.

Question 5

What types of companies does Measurelab work with?

Accepted Answer

We work with organisations that recognise data as a strategic asset and want to move beyond basic reporting. Our clients typically include scale-ups, mid-market companies, and enterprises across sectors like e-commerce, SaaS, financial services, and media who are ready to invest in building proper data infrastructure rather than patching problems.

Question 6

Do you only work with large enterprises?

Accepted Answer

No. While we work with enterprises, we also partner with scale-ups and mid-market companies. What matters more than company size is readiness to treat data as a strategic asset. If you're looking to build platforms rather than patch problems, and want to invest in capabilities that compound in value, we're likely a good fit regardless of your organisation's size.

Question 7

What does 'independent' mean for Measurelab?

Accepted Answer

Independent means we have no vendor relationships, no technology partnerships that pay us commissions, and no platform licences to sell. We make money only by helping you succeed, so our recommendations are based purely on what's right for your situation. If a solution isn't working for you, we'll tell you - even if it's uncomfortable.

Question 8

What is a growth intelligence platform?

Accepted Answer

A growth intelligence platform combines your marketing, product, and customer data in one place, letting you see how different activities influence business outcomes. Instead of siloed data in multiple tools, you get a unified view that connects actions to results. This is the foundation for making truly data-driven growth decisions.

Question 9

How does Measurelab's agile delivery approach work?

Accepted Answer

We start with what matters most, build something that works, and show value quickly. Rather than spending months planning, we prioritise the highest-impact work, deliver it in iterative phases, and demonstrate results fast. This means you see progress immediately and can adjust direction based on real outcomes rather than theoretical plans.

Question 10

What does 'building platforms, not patching problems' mean?

Accepted Answer

Many organisations constantly fix data issues reactively - broken tracking, inconsistent reports, unreliable metrics. We help you move beyond quick fixes to build proper data infrastructure that prevents problems and grows in value. This means creating systems that are maintainable, scalable, and give you lasting control rather than temporary solutions that create technical debt.

Question 11

How long does a typical engagement with Measurelab last?

Accepted Answer

Engagement length varies based on your needs and the complexity of your data challenges. Some clients work with us on focused projects that last a few months, while others partner with us for ongoing platform development and optimisation. Our agile approach means you see value in weeks, not months, regardless of overall engagement length.

Question 12

Do you provide training for our team?

Accepted Answer

Yes. We offer training courses in Google Analytics, Google Tag Manager, and Google Looker Studio. We believe in building your team's capabilities alongside the platforms we create, so you're not dependent on external consultants long-term. Our training is practical and focused on real-world applications relevant to your specific use cases.

Question 13

What technologies and platforms does Measurelab specialise in?

Accepted Answer

We work across modern data and analytics technologies including Google Cloud Platform, Google Analytics, Google Tag Manager, BigQuery, Looker Studio, and various marketing and product analytics platforms. Our technology choices are always driven by what's right for your situation, not vendor partnerships or commission arrangements.

Question 14

Are you based in the UK?

Accepted Answer

Yes, Measurelab is UK-based. We work with organisations across the UK and internationally, offering both on-site and remote collaboration depending on project requirements and client preferences.

Question 15

How do I get started working with Measurelab?

Accepted Answer

The best first step is to get in touch through our contact page. We'll have an initial conversation to understand your challenges and goals, assess if we're a good fit, and outline how we might help. There's no obligation, and we're happy to provide honest advice about whether we're the right partner for your specific situation.

Question 16

What does Measurelab mean by 'specialists over generalists'?

Accepted Answer

We believe depth beats breadth. By focusing exclusively on marketing data and analytics rather than offering every possible service, we've built deep expertise in this specific domain. This specialisation means we've seen more edge cases, solved more complex problems, and developed sharper frameworks than consultancies that spread their focus across multiple disciplines.

Question 17

Can Measurelab help with Google Analytics 4 (GA4) migration?

Accepted Answer

Yes. GA4 implementation and migration is a common need for our clients. We help with tracking design, implementation, data validation, and ensuring you're getting meaningful insights from GA4 rather than just recreating Universal Analytics reports. Our approach focuses on building sustainable analytics capabilities, not just ticking migration boxes.

Question 18

Do you offer ongoing support after initial implementation?

Accepted Answer

Yes. While some clients engage us for one-off projects, many work with us on an ongoing basis for platform optimisation, capability development, and strategic guidance. We're flexible in how we support you - whether that's retained advisory, specific project phases, or ad-hoc consulting as needs arise.

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