Your analytics stack is dying. Here's what's going to replace it
The monolithic martech stack is collapsing. An open source, warehouse-first intelligence platform is cheaper, more honest, and actually yours.
<span style="font-weight: 400;">The time has come for more of you to enjoy the benefits of Data Studio reports! Today, Google has announced long-awaited expansion of its product availability to more than 180 countries. </span>
More and more people will now be able to enjoy the benefits of this powerful tool - you can now create, share and edit reports, and impress your boss and clients with your skilful dashboard creation skills.
But that's not all! With that great news come other useful features:
Checkout for more details on Google Blog, enjoy the new features and stay tuned for more updates on Data Studio!

The monolithic martech stack is collapsing. An open source, warehouse-first intelligence platform is cheaper, more honest, and actually yours.
At the start of the year, if you’d asked us whether Measurelab would be standing shoulder to shoulder with Europe’s biggest consultancies by September, we would've been surprised. Not because we don't believe in ourselves, but because these things feel so distant - until suddenly, they’re not. So, here it is: we’ve been awarded the Marketing Analytics Services Partner Specialisation in Google Cloud Partner Advantage. What’s the big deal? In Google’s own words (with the obligatory Zs): “Spec
BigQuery just got a major upgrade, you can now plug directly into Vertex AI using the new AI.GENERATE function. Translation: your analytics data and generative AI are now best friends, and they’re hanging out right inside SQL. That opens up a whole world of new analysis options for GA4 data, but it also raises some questions: * How do you actually set it up? * What’s it good for (and when should you avoid it)? * Why would you batch the query? Let’s walk through it step by step. Step 1: H