The derelict data warehouse, revisited: why this problem just became existential
AI doesn't fix bad data; it scales it. In 2026, a derelict data warehouse isn't just a nuisance, it’s an existential risk.
Matthew Hooson•10 Mar 2026
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Brightlocal, the company with whom we share an office, are very keen on balance balls. This has now spread to us, with Juan and Dara both abandoning their chairs for them (Mark and I both tried and decided against). Balance balls, though, are by nature quite bouncy. This leads to a lot of... the kind of thing in the vine above.
AI doesn't fix bad data; it scales it. In 2026, a derelict data warehouse isn't just a nuisance, it’s an existential risk.
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