Cart Abandonment Segments - GA Screencast

Dara Fitzgerald•14 November 2013•1 min read

			The new segment builder in GA (available to all users now!) offers one major improvement to the previous Advanced Segments feature. It was previously possible to segment based on visit data only, which made cross-session segmentation and analysis impossible by default.

The new segment builder allows conditions and sequences to be defined based on both visit

and

user data. This takes segmentation in GA from being an underused and limited feature to being a swiss army knife for intelligent analysis.

One of my own favourite use cases for the new segment builder is for cart abandonment analysis. In the following screencast I run through the process for creating two different types of cart abandonment segments.

Below the video there are links to the segments I create in the screencast for you to import and use for yourself.

Cart abandonment (visit)Cart abandonment (user)

Please note: these segments assume the URL for the cart page on your site contains /cart. If this is not the case you will need to edit the conditions in both segments to suit your actual cart URL.

To get your hands on exclusive free assets including additional user segments, why not sign up for our email updates?

Suggested content

How to start forecasting in BigQuery with zero training

If you’d told me five years ago that I’d be forecasting product demand using a model trained on 100 billion time points… without writing a single line of ML code… I probably would’ve asked how many coffees you’d had that day ☕️ But its a brand new world. And it’s possible. Let me explain What is TimesFM? TimesFM is a new foundation model from Google, built specifically for time-series forecasting. Think of it like GPT for time, instead of predicting the next word in a sentence, it predicts t

Katie Kaczmarek•14 Jul 2025

How to extract GA4's event sequencing in BigQuery using the new batch fields

Google Analytics 4 (GA4) exports event data to BigQuery, enabling detailed user behavior analysis. However, GA4 batches events before sending them, making GA4 event sequencing in BigQuery more complex. Fortunately, three fields—batch_event_index, batch_ordering_id, and batch_page_id—help provide precise sequencing information. For a full schema of the GA4 export, head over to google documentation. This article breaks down these fields in a clear, practical way and shows how to use them togethe

Katie Kaczmarek•24 Feb 2025

Grand Designs: "The Warehouse to CDP conversion"

Opening scene: A large meeting room at BigCorp. A systems architecture diagram with lots of boxes and arrows flowing from left to right fills a large whiteboard. Kelvin joins Jan (marketing director) and Joe (head of data) at the table, earnest expression, hands clasped in front of him. Kelvin: So, Jan, Joe, tell me a bit about the history of the warehouse. Joe: Well, going way back, it was originally an on-prem system, which was replaced back in 2019 with an Oracle data warehouse as part of a

Steven Elliott•14 Mar 2024