At the start of the year, if you’d asked us whether Measurelab would be standing shoulder to shoulder with Europe’s biggest consultancies by September, we would've been surprised. Not because we don't believe in ourselves, but because these things feel so distant - until suddenly, they’re not.
So, here it is: we’ve been awarded the Marketing Analytics Services Partner Specialisation in Google Cloud Partner Advantage.
What’s the big deal?
In Google’s own words (with the obligatory Zs):
“Specialization is the highest technical designation a partner can earn. Partners who have achieved a Specialization in a solution area have an established Google Cloud services practice, consistent customer success, and proven technical capabilities, vetted by Google and a third-party assessor.”
In other words: we’ve been tested, grilled, and audited within an inch of our lives - and we passed.
To get here, we needed at least two certified Cloud Data Engineers and two certified Machine Learning Engineers, case studies that showed we can actually walk the talk, documented processes (lots of them), and finally, a four-hour interview with a very polite but uncompromising assessor.
Tough? Absolutely. Worth it? Definitely.
Not just another badge 🏅
We’re not going to pretend the badge isn’t nice, it is. But this isn’t just a vanity project. Only 12 agencies and consultancies in Europe hold this specialisation. Most of them are huge global players. And then there’s us, proudly proving you don’t have to be massive to make a massive impact.
What makes us stand out? We’re not just a Google Cloud partner, we’re also a certified Google Marketing Platform partner. That combination means we can connect the dots across analytics, cloud, and media in ways very few others can.
Credit where it’s due 👏
Massive congratulations to Matthew Hooson, who led the charge, and to every single person at Measurelab who makes the work we do possible. This recognition is as much theirs as it is the company’s.
What it means for our clients
For our clients, this specialisation is more than a new logo on our website. It’s proof of what we’ve always set out to do: build solutions that connect Google Analytics, BigQuery, and the wider Google Cloud ecosystem in ways that drive real business results.
It’s validation that when you trust us with your data, you’re working with a team that’s proven, tested, and officially recognised at the highest level.
Looking ahead ✨
This isn’t the finish line. It’s another milestone in our mission to bring the magic of Google Cloud and AI into marketing analytics. The challenges aren’t getting any simpler - data privacy shifts, new tools, more AI everywhere - but we’re ready.
We’re punching above our weight, and we plan to keep swinging. 🚀
