The derelict data warehouse, revisited: why this problem just became existential
AI doesn't fix bad data; it scales it. In 2026, a derelict data warehouse isn't just a nuisance, it’s an existential risk.
Matthew Hooson•10 Mar 2026
AI doesn't fix bad data; it scales it. In 2026, a derelict data warehouse isn't just a nuisance, it’s an existential risk.
The monolithic martech stack is collapsing. An open source, warehouse-first intelligence platform is cheaper, more honest, and actually yours.
Measurelab has a new website. It reflects a shift toward building intelligence platforms, not just solving technical problems. Here's what's changed.