Skip to main content

Toot toot... All aboard the Measurelab train!

Mark Rochefort16 October 20182 min read
Toot toot... All aboard the Measurelab train!
			In the last couple of months we've had three new starters and I'd like to give them a little nod of recognition, if I may.

First up is (Doctor) Dave, who joined us as a Data Scientist in the Summer; he popped along to one of our Brighton Analytics meetups and it just went from there. Dave's background is in terribly clever machine vision stuff - he was recently working in Barcelona (at Universitat Pompeu Fabra) doing Postdoctoral Research involving adaptive image processing algorithms (where he obtained two patents for the use of High Dynamic Range Imaging video processing). And before that he was in California (at UC Berkeley) looking into 3D stereo vision. He holds a PhD in Psychophysics and an MSc in Artificial Intelligence and is now honing his craft by applying his skills to the wonderful world of marketing analytics.

Then we have Aimée, who joined us as an Analytics Consultant a month or so ago. Aimée was at the Body Shop for nearly six years, working as both EMEA Head of Insight & Analytics and as UK E-commerce Analytics Manager (Digital & Ecommerce). A multi-linguist, Aimée has worked in large corporations all over the world, and has a flair for leading insight, data analysis and optimisation programmes that drive outstanding results. And now she's weaving her magic here with our clients at Measurelab.

And finally, Steve, who joins us as Commercial Director and will be developing and delivering on our growth strategy. At 33, Steve was managing a WPP agency, before founding and growing the digital consulting and services business at MarketOne where he became Partner. Now, alongside his work with Measurelab, Steve is studying a part-time MA in Digital Management, at Hyper Island. He is currently exploring how innovation happens at the intersection of design thinking, digital technology and change management. Careful - he loves a sharpie and post-it note!

So - there you have it. Quite exciting! And if you haven't already I'm sure you'll be speaking to these guys soon :)


Suggested content

Measurelab awarded Google Cloud Marketing Analytics Specialisation

At the start of the year, if you’d asked us whether Measurelab would be standing shoulder to shoulder with Europe’s biggest consultancies by September, we would've been surprised. Not because we don't believe in ourselves, but because these things feel so distant - until suddenly, they’re not. So, here it is: we’ve been awarded the Marketing Analytics Services Partner Specialisation in Google Cloud Partner Advantage. What’s the big deal? In Google’s own words (with the obligatory Zs): “Spec

Will Hayes11 Sept 2025

BigQuery AI.GENERATE tutorial: turn SQL queries into AI-powered insights

BigQuery just got a major upgrade, you can now plug directly into Vertex AI using the new AI.GENERATE function. Translation: your analytics data and generative AI are now best friends, and they’re hanging out right inside SQL. That opens up a whole world of new analysis options for GA4 data, but it also raises some questions: * How do you actually set it up? * What’s it good for (and when should you avoid it)? * Why would you batch the query? Let’s walk through it step by step. Step 1: H

Katie Kaczmarek3 Sept 2025

How to start forecasting in BigQuery with zero training

If you’d told me five years ago that I’d be forecasting product demand using a model trained on 100 billion time points… without writing a single line of ML code… I probably would’ve asked how many coffees you’d had that day ☕️ But its a brand new world. And it’s possible. Let me explain What is TimesFM? TimesFM is a new foundation model from Google, built specifically for time-series forecasting. Think of it like GPT for time, instead of predicting the next word in a sentence, it predicts t

Katie Kaczmarek14 Jul 2025