#66 Our 2023 predictions for the analytics industry

Daniel Perry-Reed•6 January 2023•37 min listen

This week Dan and Dara are chatting about what they think will change in the analytics industry in 2023. Things like consent management, financial recession, multi-cloud warehousing, Universal Analytics (UA) getting shut down and lots, lots more. Listen to the full episode to hear what they have to say, and let's see how close they get by this time next year...

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Quote of the episode from Dan: "2023, the year of marketers having access to MMM (media mix modelling) without going through a data scientist."

Quote of the episode from Dara: "...the days of having to pour over lots and lots and lots of data with human eyes and look for patterns is thankfully is going away."

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