#26 App attribution for dummies, and web analysts (with Derek Ooi)

Daniel Perry-Reed•11 February 2022•33 min listen

This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential. They talk about why GA4 can't do it, and what you'd be missing if you don't invest in an MMP if you want to run marketing campaign to you app.

Check out Derek on LinkedIn - https://bit.ly/3gCfSX9.

Register for the next MeasureSummit - https://bit.ly/3rFLwJz.

UA versus GA4 Google Optimize links including feature and limit comparisons - https://bit.ly/3svFpH1.

How to link Google Optimize to Google Analytics 4 - https://bit.ly/3uCPWTH.

Some of the acronyms we used are:

  • Mobile Measurement Partner (MMP)
  • Software Development Kit (SDK)
  • ID For Advertisers (IDFA)
  • Store Kit Ad Network (SKAdNetwork/SKAN)

In other news, Dan goes outside, and Dara gets cultured, and Derek bakes!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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