#37 How attribution works in Google Analytics 3 and 4

Daniel Perry-Reed•6 May 2022•37 min listen

This week Dan and Dara chat through how attribution works in Universal Analytics and Google Analytics 4, and the differences between them. They discuss the nuances and pain-points they have come up against, and what to look out for whenever using any of the built-in models.

The blog post from Dan they mentioned on how the Universal Analytics Campaign Timeout works is here.

Here's a good resource on how to build various attribution models using the GA4 BigQuery export data from Krisjan Oldekamp at Stacktonic - https://bit.ly/3sdfuVa.

In other news, Dan watches snooker and Dara goes full Downton!

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Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

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