#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10)

This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers, how the GA4 BigQuery course on Simmer was designed and developed, and we hear about his punk rock cover band!

Check out Johan's website GA4BigQuery.com. And Johan and Simo's Query GA4 Data In Google BigQuery on demand training course over on Simmer.

In other news, Dan gets 'on deck' and Dara plays a video game!

Measurelab is hiring! Head over to our careers page to see what positions we have open and apply.

Follow Measurelab on LinkedIn.

Intro music composed by Confidential - check out their lo-fi beats on Spotify.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

---

Let us know what you think and fill out the Feedback Form, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.

Quote of the episode from Johan: "Even if you can write perfect SQL, if the syntax is valid and there's a little green check mark in your editor, you can still get pretty shitty results"

Quote of the episode from Dan: "...it could be this time in six months’ time, we'll have a different opinion entirely with this ecosystem."

Quote of the episode from Dara: "...rather than it being a kind of an evil plan, if it's more of an acknowledgement of the kind of shift in the industry itself..."

---