#42 Consent Mode and behavioral modelling in GA4

Daniel Perry-Reed•24 June 2022•39 min listen

This week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possibly the biggest single update to Google Analytics ever! They discuss what data can be trusted now in GA4, and if this is even a good or bad thing in the grander scheme of things. What do you think?

Consent Mode - https://bit.ly/3NdRqJB

Behavioural modelling for consent mode - https://bit.ly/3OiNatB

Dan's blog on "What is Consent Mode in GA4?" - https://bit.ly/3HTrsdu

Reporting Identity in GA4 - https://bit.ly/3OeVLNW

Google Signals ("...data exported to BigQuery might show more users when compared with reports based on Google signals data.") - https://bit.ly/3NgNqbt

Thresholding in GA4 reports ("Data thresholds are system defined. You can't adjust them.") - https://bit.ly/3QCKGYR

In other news, Dan get's a sore arm and Dara goes all Maverick!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

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