#48 Cookies and consent in Google Analytics

This week Dan and Dara chat about some new cookie settings released in Google Analytics 4 and this spins out into conversations on consent management, server-side tracking, 1P vs. 3P cookies, and a whole lot on browsers limitations (i.e. ITP and ETP). All the good stuff!

The new cookie settings feature in GA4 is detailed on - https://bit.ly/3Sp3ewr.

Dan and Dara mention episode #42 'Consent Mode and behavioral modelling in GA4' which can be found in the podcast feed or on our website.

A good artilcle going into far more detail on the difference between 1P and 3P cookies - https://bit.ly/3Sq8Fve.

The browser share stats that Dan mentions is from StatCounter - https://bit.ly/3Qkxmai.

Details on Apple's ITP in Safari - https://bit.ly/3Jxr4lO.

Details on Mozilla's ETP in Firefox - https://mzl.la/3SiKOgK.

Simo's article on server-side GTM and the new FPID cookie used in GA - https://bit.ly/3vzTw0o.

In other news, Dan is drinking science and dara is back into routine!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

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