#14 How COVID-19 impacts data analysis (with Jake Birch)

Daniel Perry-Reed•29 October 2021•20 min listen

This week Dan and Dara are joined by Jake Birch. Jake is a Lead Analytics Consultant at Measurelab and has come on the pod to talk about how COVID-19 has affected how he has been analysing data for his clients over the last 18+ months.

See the details on the Google Analytics for Firebase updates at https://bit.ly/3EnIAov.

Check out all of the additional ecommerce item-based fields now in the GA4 Data API at https://bit.ly/3jM1q0W.

Find the announcement on data-driven attribution rolling out to all GA4 properties at https://bit.ly/3ErJz7s.

In other news, Dan goes walking, Dara adopts a snake and Jake goes abroad!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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