#101 Daralytics (with Dara Fitzgerald @ Measurelab)

Will Hayes•8 March 2024•53 min listen

In this week's episode of The Measure Pod it's the end of an era as we bid farewell to our fellow co-host, Dara Fitzgerald. But fear not, he's not vanishing into thin air; he'll still be around to gate-crash future episodes now and again. We had the pleasure of speaking to Dara to about his journey into analytics, and some of the changes he's seen in the industry over his career. We also spoke about the process of setting up Measurelab over 10 years ago, and his advice for anyone wanting to follow in his footsteps.

Show note links:

🎥 The podcast is now available in vodcast (video) format! Watch the episode below, or over on YouTube.

Let us know what you think and fill out the Feedback Form, or email podcast@measurelab.co.uk to drop Dan, Dara and Bhav a message directly.

Follow Measurelab on LinkedIn and on Twitter/X, and join the CRAP Talks Slack community.

Find out when the next CRAP Talks event is happening on LinkedIn.

Music composed by Confidential - check out their lo-fi beats on Spotify.

Master Google Analytics 4 with Daniel Perry-Reed on the next GA4 Immersion 6-week cohort training course. Charity and group discounts available!

Quotes of the Episode:

  1. "...I think a lot of it comes down to timing and the requirement that you're trying to fill or the need that you're trying to plug in the market." - Dara
  2. "...I think that's such an important factor to anyone within any analytics or data field is the ability to zoom out and understand what the hell you're doing and why and who you're doing it." - Dan

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