#135 Twelve highlights of 2025 and future predictions
Dara and Matthew recap 2025 with 12 top highlights, AI, analytics, and the best moments on The Measure Pod.
Will Hayes•19 Dec 2025
#22 Data-driven attribution - the past, present and future (with Tom Woods)
Daniel Perry-Reed•14 January 2022•25 min listen
This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model.
Check out Tom over on LinkedIn at https://bit.ly/3IkAE9R.
Check out Jellyfish at https://bit.ly/33jrKdJ.
The announcement of DDA in GA4 is at https://bit.ly/3trPcA7.
In other news, Dan falls over and Tom cooks up a storm!
Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.
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