#36 Events, events, events - explaining the various GA4 event types

This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.

The new EU data and privacy controls recently released in GA4 - https://bit.ly/38CtxwU.

The newest fields in Google Data Studio for the Google Ads connector for shopping campaign (including custom labels) - https://bit.ly/3rXkAVG.

The full blog post from Dan they mentioned that spurred this topic can be found on Dan's website at https://bit.ly/3vOiete.

The event types they discussed are:

1. Enhanced Measurement
2. Automatically collected
3. Recommended
4. Custom
5. Customised (although Dara's suggestion of 'Dependent events' is way better right?!)
6. Audience triggered

In other news, Dan decorates up and Dara goes full Viking!

Check out on LinkedIn:

• Dan - https://bit.ly/3JQKHEb
• Dara - https://bit.ly/3vzV0bO
• Measurelab - https://bit.ly/3Ka513y

Music from Confidential, check out more of their lofi beats on Spotify at https://spoti.fi/3JnEdg6 and on Instagram at https://bit.ly/3u3skWp.

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.