#135 Twelve highlights of 2025 and future predictions
Dara and Matthew recap 2025 with 12 top highlights, AI, analytics, and the best moments on The Measure Pod.
Will Hayes•19 Dec 2025
#113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel)
Will Hayes•13 December 2024•58 min listen
In this week's episode of The Measure Pod, Dan and Bhav are joined by János Moldvay from Funnel to dive into the intricacies of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and the future of marketing measurement. János shares his expertise on analytical methodologies and highlights the critical role of measurement in shaping effective marketing strategies.
Show notes
- János on LinkedIn
- Funnel Measurement
- Avinash’s article (Bhav's reference)
- Google’s “The modern measurement” playbook
- Ken Williams episode on modern marketing
- Marketing Measurement Matters podcast
- MMM Hub (podcast and Slack)
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Music composed by Confidential - check out their lo-fi beats on Spotify.
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