#83 GA is dead, long live GA!

Daniel Perry-Reed•25 August 2023•49 min listen

In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). They reflect on their personal experiences with UA and express their mixed feelings about its departure. They also discuss how GA4 is perceived as an upgrade, but in reality, it's a completely different product! The conversation touches on the fear of change and the initial challenges associated with learning GA4. As the sun sets on UA, hear our hosts discuss the implications, opportunities, and challenges presented by GA4, and shed light on its nuances and what it means for the analytics industry.

Check out Brian Clifton's post called Sayonara Universal Analytics, Simo Ahava's post called Dear Google Analytics 4 and Dan's post called Key KPIs, ATM machines and other such nonsense.

Join Dan's BrightonAnalytics community and come along to the next in-person social event!

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Intro music composed by Confidential - check out their lo-fi beats on Spotify.

Master Google Analytics 4 with Daniel Perry-Reed on the next GA4 Immersion 6-week cohort training course. Early bird, charity and group discounts availible!

Quotes of the Episode:

  1. "One of the biggest revelations and kind of changes I went through in my career working with sort of web analytics and Google Analytics specifically, is the reality of how unimportant it all is, and just acceptance of that." - Dan
  2. "The people who are going to be most surprised with it are going to be the ones who sporadically see the data... They'll be like, hey, why have these numbers changed?" - Bhav
  3. "UA is dead. Long live GA4" - Dara

Let us know what you think and fill out the Feedback Form, or email podcast@measurelab.co.uk to drop Dan, Dara and Bhav a message directly.

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