#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)

Will Hayes•5 January 2024•50 min listen

In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4. We specifically digged into the evolution of GA4, what it means for marketing, and the current trend around the composable CDP.

Show note links:

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Music composed by Confidential - check out their lo-fi beats on Spotify.

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Quotes of the Episode:

  1. "...So I understand why did the new GA set up you know, from a building perspective, they've perfected it to handle more data in a more cost effective way" - Rick
  2. "...This is a marketing technology and for example, one of the more recent updates they've done is that you can now create audiences. You can create GA4 audiences from within the Google Ads interface." - Dan

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