#67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze)

Daniel Perry-Reed•13 January 2023•46 min listen

This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023. They reviewed episode #21 of The Measure Pod on what we needed to see from GA4 in 2022, see what actually happened and then what GA4 needs to release (or fix!) this year. 2023 is the year that Universal Analytics (UA) is sunset for the majority of people, so this is the year to polish GA4 up to the max!

Usman's top 5:

  • No need to add custom dimensions for Google Optimize and other testing platforms - provide native integration.
  • Filters so we don't have to use GTM to remove any stuff we want to.
  • Be able to apply segments to standard reports as well vs opening/creating explorations.
  • Having something equivalent to Views in free GA4 vs only 360 - i.e make sub properties free.
  • Annotations like we have in UA to mark any significant events for other users to understand unusual data points.

Dan's top 5:

  • No need to manually set up (and use some of the limited allowance of) Custom Definitions for the automatically collected events - not just in explorations, but in the reports workspace, and thus the Data API.
  • More lenient Data API quotas, or a way to buy more without going to GA360.
  • Custom channel groupings and/or a way to update the default.
  • Reporting identity using Device ID and User ID only - i.e. not using Signals. And it would be nice to have a way to see in any report how much data is modelled when using behavioural modelling.
  • A way to view unconsented events (collected through Consent Mode) in the UI. BigQuery has them, so why not make them visible in the UI reports!?

ChatGPT makes a guest appearance as Dara's replacement for the intro and there's now a ticking clock for both Dan and Dara to be fully automated... If you haven't yet tried it out, you're missing out!

Find Usman Qureshi over on LinkedIn.

Measurelab is hiring! Head over to our careers page to see what positions we have open and apply.

In other news, Usman is getting into God of War!

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Intro music composed by Confidential - check out their lo-fi beats on Spotify.

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Let us know what you think and fill out the Feedback Form, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.

Quote of the episode from Dan: "Let us just pay to play, I don't care at this point, we just need it to work"

Quote of the episode from Usman: "We need something like eternal sunshine of a spotless mind sort of thing to forget everything about UA"

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