#12 Why impartiality is important in marketing analytics (with Mark Rochefort)

Daniel Perry-Reed•15 October 2021•27 min listen

This week Dan and Dara have their first guest Mark Rochefort, Technology and Operations Director at Measurelab. They discuss why being impartial is vital in marketing analytics and the skills becoming more important to spot unconscious and conscious biases when working with data.

The article from Google announcing the new Google Analytics 360 is at https://bit.ly/3FIxJHf.

The documentation on the new Google Data Studio navigation updates is at https://bit.ly/3j0bvHf.

Mark talks a bit about the 'Five Whys' originally developed by Sakichi Toyoda and used within the Toyota Motor Corporation. Read more about the method at https://bit.ly/3BUtztP.

Dara refers to Measurelab's company values, which he wrote an article about over at https://bit.ly/3BFplWN for more information.

In other news, Dan gets older, Dara has some new house guests and Mark stays in the woods!

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.

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