#89 Integrating analytics into product teams (with Barry Pace @ Penfold)

In this week's episode, Dara, Bhav, and Barry dive into the world of product management and analytics. They discuss the importance of integrating analytics into the product development process and how it can enhance decision-making. Barry shares his experiences working as a product manager and collaborating with analysts, emphasising the need for effective communication and a cross-functional approach. They also explore the challenges and opportunities of working in different industries, highlighting the core principles of good product thinking that can be applied across any context. Whether you're a product manager, analyst, or simply interested in the intersection of data and product development, this episode offers valuable insights and perspectives. Tune in to gain a deeper understanding of the role of analytics in the product space.

Show note links:

• The podcast episode Dan mentioned from the archive on How do you measure the return on analytics?
• Here the blog post from Dara on Can you measure the return on analytics?
• Barry's recommmendation was to read about compond interest, and here's Penfold's blog on The power of compound interest from Lee Mannion
• Follow Barry on LinkedIn
• Visit Penfold for more on workplace pensions

Follow Measurelab on LinkedIn and on Twitter/X, and join the CRAP Talks Slack community.

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Music composed by Confidential - check out their lo-fi beats on Spotify.

Master Google Analytics 4 with Daniel Perry-Reed on the next GA4 Immersion 6-week cohort training course. Early bird, charity and group discounts availible!

Quotes of the Episode:

1. "I clumsily use the term of like of product managers are like grout sometimes, just like filling gaps between things when there's nothing better to fill it with." - Barry
2. "Learning the business model, revenue model, underlying tech architecture and how people and data flow through the system gives you such a great foundation for any business you come into, it's the three number one onboarding things probably people should do when they join" - Barry
3. "My preferred way of working is a hub and spoke model where you have a central team, but the analysts within that team are dedicated to the different products, squads or teams. And they can always come back together and sort of like share ideas and learn off one another and really grow and elevate the analytics function." - Bhav

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