#23 How to keep up with analytics

This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general.

In the news, the announcement of the data-driven attribution model rollout in GA4 - https://bit.ly/3qJ7Kdp. Also, the update to GTM to be able to load Google scripts from your tagging server - https://bit.ly/3AiD8Tc.

• Forums:
• Measure Slack
• Stack Overflow
• Events/meetups:
• BrightonSEO (April, and every 6 months in Brighton, UK)
• MeasureFest (Brighton SEO fringe event)
• MeasureCamp (regional, some online)
• SUPERWEEK - Jan/Feb Hungary
• Brighton Data Forum
• Blogs/people/newsletters:
• Steen Rasmussen - IIH Nordic
• Simo Ahava - 8-bit-sheep & Simmer (website/blog and newsletter)
• Krista Seiden - KS Digital (website/blog and newsletter)
• Charles Farina - AdSwerve (website/blog)
• Ken Williams - Search Discovery (website/blog and newsletter)
• Peter O’Neill - ZHS Orchards
• Podcasts:
• In-Ear Insights (Katie Robbert and Chris Penn from Trust Insights)
• Analytics Neat (Bill Bruno)
• Analytics Power Hour (Michael Helbling, Tim Wilson and Moe Kiss)
• Technical Marketing Handbook (Simo Ahava from Team Simmer)
• Companies:
• IAB
• ICO
• Digital Analytics Association (DAA)
• Google pages on LinkedIn:
• Google Analytics products
• Google Marketing Platform
• Google Cloud
• Google product release notes:
• GA4
• GTM
• GDS
• Firebase

Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.