#75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding)

This week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy. Ding and Measurelab have been working together over the last few months to build out a new Google Analytics 4 (GA4) learning experience, which has take the form of the 6-week GA4 Immersion cohort training course recently launched. They discuss the question of 'why exactly is learning design?', and how that applies to teaching analytics. They also explore how to design learning experiences with the learner in mind, including multiple formats and mediums, social environments and other aspects to make learning the most effective.

Enrolment is now open for June's cohort of the GA4 Immersion 6-week cohort training. Early bird pricing is only available for the first 10 tickets!

Check out Ding's website for lots of resources on learning design, including their podcast The Ding-O-Meter.

Follow Ding on LinkedIn, and you can find Tony there too posting about learning design.

And explore Phil's stories on his website.

Urchin tracking modules anyone??

In other news, Phil creates stories and Tony makes tunes!

Measurelab is hiring! Head over to our careers page to see what positions we have open and apply.

Follow Measurelab on LinkedIn.

Intro music composed by Confidential - check out their lo-fi beats on Spotify.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

---

Let us know what you think and fill out the Feedback Form, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.

Quote of the episode from Tony: "...when you're working with a subject matter expert, they're an expert. So they will happily tell you as much as they can about the subject. That's, you know, that's what they're there for, they know everything about it. As a learning designer, one of your key roles is to scope the experience. So you have to decide what people need to know at the end of this experience and to do that, you really need to know broadly who they are coming in... And the worst thing you can do in a learning experience is try and build it for everyone, because then no one learns anything."

Quote of the episode from Tony: "...to learn something new is to put yourself at risk. It's to let go of what you know, which is why a lot of people don't learn and why people procrastinate and put things off, it's a mode of vulnerability..."

Quote of the episode from Tony: "...we are hardwired to learn from other people. You know, whether we like it or not, we, that's just how our brain works. We look at what other people are doing, we benchmark ourselves. We see why they found that interesting and I think that's why social learning is so important over and above just training..."

Quote of the episode from Phil: "...when you're working with experts of any stripe as a sort of a learning designer, learning design begins with a kind of unpacking all of those hidden innate parts of curricular, the knowledge that is just knowledge, the stuff that we just know."

Quote of the episode from Dan: "...my perception of that learning design is saying, okay cool, we've got a bunch of different tools on our tool belt, how would we apply them to learn this the most effectively depending on the situation, the group of people and the environment we're in. Rather than how do we make a good video course for teaching this necessarily. Because it doesn't have to just be videos, it doesn't have to be in person. It can be, these are just tools to achieve a goal rather than, you know, you're not trying to adjust the goal to fit thee means."

Quote of the episode from Dara: "...if you're the subject matter expert, there is just knowledge you have that you've built up and you don't necessarily know that someone you tried to teach that to won't understand it."

---