#41 Littledata's GA4 journey (with Edward Upton)

Daniel Perry-Reed•17 June 2022•35 min listen

This week Dan and Dara are joined by Edward Upton to talk about how Littledata are approaching GA4 with all of their ecommerce clients across Shopify and BigCommerce. They discuss the GA4 measurement protocol and the nuances that come with moving from the UA version, as well as some of the exciting features that GA4 is bringing to the table for the ecommerce space.

See Littledata's website for more on who they are and what they do with GA4 on Shopify and BigCommerce on https://bit.ly/3NWuAY6.

Find Ed over on LinkedIn at https://bit.ly/3mX1FaA.

In other news, Dan witnesses a lot of love, Dara sees some sailors and Ed gets a green thumb!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

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If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email podcast@measurelab.co.uk to drop them a message.

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