#51 From marketing to milk (with Bastien Eymery @ Lilk)

This week Dan and Dara catch up with Bastien Eymery on his journey from data science, to growth marketer to plant-based milk founder! They discuss what it took to develop the recipe, how it got into shops, and all the data and analysis to it to make it a success.

Find Lilk on their website https://bit.ly/3RLNW3H and on Instagram https://bit.ly/3D8s6Dt.

Read about Lilk's win at The Grocer’s New Product Awards https://bit.ly/3B4MtyW.

Join Bastien and Lilk at the London Coffee Festival on 20-23 April 2023 to witness their new exciting launch https://bit.ly/3x8pQZc.

In other news, Dan recovers from 'the vid', Dara visits the emerald isle and Bastien addresses his sart-up bod!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

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Quote of the episode from Bastien: "There's nothing like a sexy graph!"

Quote of the episode from Dara: "If you start feeling like you're not stupid anymore, you're probably getting complacent."

Quote of the episode from Dan: "I've not heard of startup bod before, that's a new one to me, but it sounds really fun."