#135 Twelve highlights of 2025 and future predictions
Dara and Matthew recap 2025 with 12 top highlights, AI, analytics, and the best moments on The Measure Pod.
Will Hayes•19 Dec 2025
Measured Opinions #2: Is the Session dead?
Daniel Perry-Reed•30 July 2021•13 min listen
This week Dan and Dara debate the usefulness of the Google Analytics (GA/GA4) Session, and try to see if there is an alternative. Or if one of them is right and the other is flat out wrong.
The reference Dan makes to Stadia's session days is https://bit.ly/3l9j1RW, although he still can't prove they stole the idea from him...
Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.
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