#135 Twelve highlights of 2025 and future predictions
Dara and Matthew recap 2025 with 12 top highlights, AI, analytics, and the best moments on The Measure Pod.
Will Hayes•19 Dec 2025
Measured Opinions #9: Is attribution modelling important?
Daniel Perry-Reed•17 September 2021•26 min listen
This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.
Documentation on GA4 attribution models excluding Direct traffic - https://bit.ly/3AhMQEA. "Note: All attribution models exclude direct visits from receiving attribution credit, unless the path to conversion consists entirely of direct visit(s)."
In other news, Dan gets a new skateboard and Dara goes out singing!
Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at hello@measurelab.co.uk.
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