#82 The person in personalisation (with David Mannheim @ Made With Intent)

Daniel Perry-Reed•18 August 2023•55 min listen

Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation and his new book 'The Person in Personalisation'. They talk about Disney's failed personalisation app and lack of personability, how personalisation is not CRO and the flaws in thinking as such. They also discuss if brands can truly form personal bonds in an era dominated by AI and automation.

Find David on LinkedIn here, The Person in Personalisation newsletter here and find Made With Intent on LinkedIn here and on their website here.

David has a new book called “The Person in Personalisation” which you can purchase online here.

See David's most embarrassing secret - his Take Me Out appearance that he spoke about at the beginning here!

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Intro music composed by Confidential - check out their lo-fi beats on Spotify.

Enrolment is now open for September's cohort of the GA4 Immersion 6-week cohort training with early bird pricing!

Key Takeaways:

  1. The Duality of AI: David contemplates the pros and cons of AI in facilitating genuine brand relationships. While technology has its merits, does it dilute the human touch?
  2. Understanding Brand Relationships: A thought-provoking discussion on whether humans genuinely form relationships with brands or if it's merely a simulation of connection.
  3. The Role of Authenticity: David's personal journey of self-awareness and its impact on brand communication.
  4. Rapid Fire Insights: From busting myths to envisioning the future challenges for brands, our rapid-fire segment offers quick yet deep insights into David's thoughts.

Quotes of the Episode:

  1. "Retention is almost like repeat purchase, which I do all the time from Amazon, but that doesn't mean I'm loyal to them." - David
  2. "Moving from quantity to quality is probably the main measure." - David
  3. "AI does make, what is intended to be a personal process, inherently more impersonal." - David

Let us know what you think and fill out the Feedback Form, or email podcast@measurelab.co.uk to drop Dan, Dara and Bhav a message directly.

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